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The role of passengers’ involvement in cause related marketing: Moderated mediation effects of brand attitude and brand consciousness in the airline industry

Author(s): (Department of Tourism and Convention, Pusan National University, Busan, Republic of Korea)
(Department of Tourism and Convention, Pusan National University, Busan, Republic of Korea)
ORCID (Department of Tourism and Convention, Pusan National University, Busan, Republic of Korea)
Medium: journal article
Language(s): English
Published in: International Journal of Sustainable Transportation, , n. 7, v. 16
Page(s): 1-22
DOI: 10.1080/15568318.2021.1914788
Structurae cannot make the full text of this publication available at this time. The full text can be accessed through the publisher via the DOI: 10.1080/15568318.2021.1914788.
  • About this
    data sheet
  • Reference-ID
    10604341
  • Published on:
    26/04/2021
  • Last updated on:
    13/08/2022
 
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