The role of passengers’ involvement in cause related marketing: Moderated mediation effects of brand attitude and brand consciousness in the airline industry
| Author(s): |
Soojung Kim
(Department of Tourism and Convention, Pusan National University, Busan, Republic of Korea)
Jinju Jang (Department of Tourism and Convention, Pusan National University, Busan, Republic of Korea) Insin Kim 
(Department of Tourism and Convention, Pusan National University, Busan, Republic of Korea)
|
|---|---|
| Medium: | journal article |
| Language(s): | English |
| Published in: | International Journal of Sustainable Transportation, April 2021, n. 7, v. 16 |
| Page(s): | 1-22 |
| DOI: | 10.1080/15568318.2021.1914788 |
- About this
data sheet - Reference-ID
10604341 - Published on:
26/04/2021 - Last updated on:
13/08/2022
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