The role of passengers’ involvement in cause related marketing: Moderated mediation effects of brand attitude and brand consciousness in the airline industry
| Auteur(s): |
Soojung Kim
(Department of Tourism and Convention, Pusan National University, Busan, Republic of Korea)
Jinju Jang (Department of Tourism and Convention, Pusan National University, Busan, Republic of Korea) Insin Kim 
(Department of Tourism and Convention, Pusan National University, Busan, Republic of Korea)
|
|---|---|
| Médium: | article de revue |
| Langue(s): | anglais |
| Publié dans: | International Journal of Sustainable Transportation, avril 2021, n. 7, v. 16 |
| Page(s): | 1-22 |
| DOI: | 10.1080/15568318.2021.1914788 |
- Informations
sur cette fiche - Reference-ID
10604341 - Publié(e) le:
26.04.2021 - Modifié(e) le:
13.08.2022
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