Marketing communications practices in housebuilding firms
Attempts to measure the extent to which large housebuilding firms in England and Wales have adopted and implemented marketing communications strategies
Author(s): |
Robert E. Morgan
Jackie L. Burnicle |
---|---|
Medium: | journal article |
Language(s): | English |
Published in: | Building Research & Information, 1991, n. 6, v. 19 |
Page(s): | 371-376 |
DOI: | 10.1080/09613219108727158 |
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10367152 - Published on:
27/08/2019 - Last updated on:
27/08/2019