Marketing communications practices in housebuilding firms
Attempts to measure the extent to which large housebuilding firms in England and Wales have adopted and implemented marketing communications strategies
| Auteur(s): |
Robert E. Morgan
Jackie L. Burnicle |
|---|---|
| Médium: | article de revue |
| Langue(s): | anglais |
| Publié dans: | Building Research & Information, 1991, n. 6, v. 19 |
| Page(s): | 371-376 |
| DOI: | 10.1080/09613219108727158 |
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10367152 - Publié(e) le:
27.08.2019 - Modifié(e) le:
27.08.2019
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