Identifying customer preferences through the eye-tracking in travel websites focusing on neuromarketing
| Author(s): |
Ju Yeon Kim
(School of Architecture, Soongsil University, Seoul, Dongjak-Gu, South Korea)
Mi Jeong Kim (School of Architecture, Hanyang University, Seoul, Seongdong-Gu, South Korea) |
|---|---|
| Medium: | journal article |
| Language(s): | English |
| Published in: | Journal of Asian Architecture and Building Engineering, December 2023, n. 2, v. 23 |
| Page(s): | 1-13 |
| DOI: | 10.1080/13467581.2023.2244566 |
- About this
data sheet - Reference-ID
10737763 - Published on:
03/09/2023 - Last updated on:
15/03/2024
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