Identifying customer preferences through the eye-tracking in travel websites focusing on neuromarketing
| Auteur(s): |
Ju Yeon Kim
(School of Architecture, Soongsil University, Seoul, Dongjak-Gu, South Korea)
Mi Jeong Kim (School of Architecture, Hanyang University, Seoul, Seongdong-Gu, South Korea) |
|---|---|
| Médium: | article de revue |
| Langue(s): | anglais |
| Publié dans: | Journal of Asian Architecture and Building Engineering, décembre 2023, n. 2, v. 23 |
| Page(s): | 1-13 |
| DOI: | 10.1080/13467581.2023.2244566 |
- Informations
sur cette fiche - Reference-ID
10737763 - Publié(e) le:
03.09.2023 - Modifié(e) le:
15.03.2024
Structurae coopère avec
