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Dare To Break Rules!

 Dare To Break Rules!
Author(s):
Presented at IABSE Conference: Creativity and Collaboration – Instilling Imagination and Innovation in Structural Design, Bath, United Kingdom, 19-20 April 2017, published in , pp. 25-30
DOI: 10.2749/222137817821232379
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Effortless creativity is a myth. Innovation takes hard work, failure, revision, extensive knowledge, persistence and most of all: bravery. We are trained to value conformity but the most revolution...
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Bibliographic Details

Author(s): (Tate Modern & Tate Britain, London)
Medium: conference paper
Language(s): English
Conference: IABSE Conference: Creativity and Collaboration – Instilling Imagination and Innovation in Structural Design, Bath, United Kingdom, 19-20 April 2017
Published in:
Page(s): 25-30 Total no. of pages: 6
Page(s): 25-30
Total no. of pages: 6
Year: 2017
DOI: 10.2749/222137817821232379
Abstract:

Effortless creativity is a myth. Innovation takes hard work, failure, revision, extensive knowledge, persistence and most of all: bravery. We are trained to value conformity but the most revolutionary work tends to break rules. Artists do that constantly and gloriously. Therefore business should embrace artistic thinking to unlock a universe of possibilities.

Keywords:
change creativity innovation motion culture artistic thinking cross‐over thinking Curiosity novelty Imagination