Dare To Break Rules!
(Tate Modern & Tate Britain, London)
|Conference:||IABSE Conference: Creativity and Collaboration – Instilling Imagination and Innovation in Structural Design, Bath, United Kingdom, 19-20 April 2017|
|Published in:||Creativity and Collaboration|
|Total no. of pages:||6|
Effortless creativity is a myth. Innovation takes hard work, failure, revision, extensive knowledge, persistence and most of all: bravery. We are trained to value conformity but the most revolutionary work tends to break rules. Artists do that constantly and gloriously. Therefore business should embrace artistic thinking to unlock a universe of possibilities.
change creativity innovation motion culture artistic thinking cross‐over thinking Curiosity novelty Imagination