Dare To Break Rules!
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Bibliographic Details
| Author(s): |
Claudia-Antonia Merkle
(Tate Modern & Tate Britain, London)
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| Medium: | conference paper | ||||
| Language(s): | English | ||||
| Conference: | IABSE Conference: Creativity and Collaboration – Instilling Imagination and Innovation in Structural Design, Bath, United Kingdom, 19-20 April 2017 | ||||
| Published in: | IABSE Conference Bath, April 19-20, 2017 | ||||
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| Page(s): | 25-30 | ||||
| Total no. of pages: | 6 | ||||
| Year: | 2017 | ||||
| DOI: | 10.2749/222137817821232379 | ||||
| Abstract: |
Effortless creativity is a myth. Innovation takes hard work, failure, revision, extensive knowledge, persistence and most of all: bravery. We are trained to value conformity but the most revolutionary work tends to break rules. Artists do that constantly and gloriously. Therefore business should embrace artistic thinking to unlock a universe of possibilities. |
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| Keywords: |
change creativity innovation motion culture artistic thinking cross‐over thinking Curiosity novelty Imagination
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