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Dare To Break Rules!

 Dare To Break Rules!
Auteur(s):
Présenté pendant IABSE Conference: Creativity and Collaboration – Instilling Imagination and Innovation in Structural Design, Bath, United Kingdom, 19-20 April 2017, publié dans , pp. 25-30
DOI: 10.2749/222137817821232379
Prix: € 25,00 incl. TVA pour document PDF  
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Effortless creativity is a myth. Innovation takes hard work, failure, revision, extensive knowledge, persistence and most of all: bravery. We are trained to value conformity but the most revolution...
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Détails bibliographiques

Auteur(s): (Tate Modern & Tate Britain, London)
Médium: papier de conférence
Langue(s): anglais
Conférence: IABSE Conference: Creativity and Collaboration – Instilling Imagination and Innovation in Structural Design, Bath, United Kingdom, 19-20 April 2017
Publié dans:
Page(s): 25-30 Nombre total de pages (du PDF): 6
Page(s): 25-30
Nombre total de pages (du PDF): 6
Année: 2017
DOI: 10.2749/222137817821232379
Abstrait:

Effortless creativity is a myth. Innovation takes hard work, failure, revision, extensive knowledge, persistence and most of all: bravery. We are trained to value conformity but the most revolutionary work tends to break rules. Artists do that constantly and gloriously. Therefore business should embrace artistic thinking to unlock a universe of possibilities.

Mots-clé:
innovation