A New Approach to Identifying Top-Priority Step for Increasing the Building Materials Competitiveness

The problem of development the competitiveness of building products in the condition of limited financial resources is discussed. It has been proposed a new methodological approach that allows manufacturers to determine the priority direction of development of product quality while they maintains or slightly increases the selling price of products. The new methodological approach is based on a few steps including assessment of the properties significance for the consumers through an individual survey of experts and calculation of a consumer r property significance ratio; the formation of the virtual standard-product parameters; calculation of the relative Single Quality Score for every property which based on comparison the actual property of product with property of virtual standard-product. The identification of this priority direction of the product’s development should be carried out on the basis of an internal audit of the industrial company. The results of the audit would determine the reserves of improving technology parameters and product quality. As a result of the identified internal reserves, top management of an industrial company can operate a plan to improve product’s quality, the implementation a schedule of this plan should be built on a parallel-sequential principle.