The impact of different emotional appeals on the purchase intention for green products: The moderating effects of green involvement and Confucian cultures
| Author(s): |
Jianming Wang
Jing Bao Congcong Wang Longchang Wu |
|---|---|
| Medium: | journal article |
| Language(s): | English |
| Published in: | Sustainable Cities and Society, October 2017, v. 34 |
| Page(s): | 32-42 |
| DOI: | 10.1016/j.scs.2017.06.001 |
- About this
data sheet - Reference-ID
10558209 - Published on:
02/02/2021 - Last updated on:
19/02/2021
Structurae cooperates with
