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The effect of fit and authenticity on attitudes toward the brand extension: The case of the Monumental Complex of the Alhambra and Generalife

Author(s):

Medium: journal article
Language(s): English
Published in: Journal of Cultural Heritage, , v. 31
Page(s): 170-179
DOI: 10.1016/j.culher.2017.12.003

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Structurae cannot make the full text of this publication available at this time. The full text can be accessed through the publisher via the DOI: 10.1016/j.culher.2017.12.003.
  • About this
    data sheet
  • Reference-ID
    10387036
  • Published on:
    06/12/2019
  • Last updated on:
    06/12/2019
 
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