Beyond the hype: quantifying the impact of VR visualization on client preferences and price perception in AEC client pitching
| Author(s): |
Suppapon Tetiranont
(Architectural Technology Research Unit, Department of Architecture, Faculty of Architecture, Chulalongkorn University, Bangkok, Thailand)
Wannapol Sadakorn (Architectural Technology Research Unit, Department of Architecture, Faculty of Architecture, Chulalongkorn University, Bangkok, Thailand) Atch Sreshthaputra (Department of Architecture, Faculty of Architecture, Chulalongkorn University, Bangkok, Thailand) Daruj Aniwattanapong (Department Psychosis Studies, Institute of Psychiatry, Psychology and Neuroscience, King’s College London, London, UK) Lapyote Prasittisopin (Architectural Technology Research Unit, Department of Architecture, Faculty of Architecture, Chulalongkorn University, Bangkok, Thailand) |
|---|---|
| Medium: | journal article |
| Language(s): | English |
| Published in: | Architectural Science Review |
| Page(s): | 1-16 |
| DOI: | 10.1080/00038628.2024.2410734 |
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data sheet - Reference-ID
10805362 - Published on:
10/11/2024 - Last updated on:
10/11/2024
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