Asymmetric Evolutionary Game Analysis of Building Information Modeling (BIM) Technology Diffusion

Building Information Modeling (BIM) technology plays a pivotal role in the process of building process informatization. In the context of extensive promotion by all parties, how to effectively evaluate the promotion value of countries and enterprises is particularly important. In order to better analyze the promotion trend of the BIM technology diffusion system in China, a noncooperative evolutionary game model of BIM technology diffusion between the government and enterprises is constructed, and Vensim PLE software is used for simulation analysis in this paper. The model includes government subsidy cost and penalty, social benefit and loss, and income payment matrix of BIM technology input income and cost. The results show that enterprises need not only direct cost subsidy from the government but also indirect cost subsidy in the process of BIM technology diffusion. Appropriate government penalties can effectively promote the initiative of enterprises to adopt BIM technology; BIM has a great impact on the input income and cost of enterprises. In view of this, it is suggested that the first task for enterprises to promote the diffusion of BIM technology is to clarify the definition of BIM's high investment cost and do a good financial impact analysis.

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