An Analysis of the Components and Measurement of Brand Equity in Residential Areas: A Case Study of Bundang and Ilsan in Korea
Author(s): |
Sungki Hong
Jeasun Lee Brian Hong Sok Kim |
---|---|
Medium: | journal article |
Language(s): | English |
Published in: | Journal of Asian Architecture and Building Engineering, May 2012, n. 1, v. 11 |
Page(s): | 47-54 |
DOI: | 10.3130/jaabe.11.47 |
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10331416 - Published on:
29/07/2019 - Last updated on:
29/07/2019