What’s New and Does New Matter?

Educating, inspiring and developing creative and innovative designers. Most of us are born creative and artistically sensitive, and this paper argues that it is the individual that is endowed with aesthetic sensitivity and creative mind, and not necessarily a profession as a whole. We lose these qualities during the education process imposed on us and thus appropriate education is critical if creativity is to flourish. At the same time technologies are advancing so rapidly that collaborative design team work is the only way forward, and creative collaboration also has to be learned. As a part of this process we have to learn how to formulate questions that are socially relevant and that our work must address as a structure, or a building, is not an inevitable outcome of a designer’s contribution and response to a brief.