Paramount Plaza

Paramount Plaza (formerly the Uris Building or 1633 Broadway) is a 48-story skyscraper on Broadway in Midtown Manhattan, New York City that houses two Broadway theatres. Rising to 670 ft (204 m), it is the 84th tallest building in New York.

History

The Uris Building, designed by Emery Roth and Sons, was built in 1970 on the site of the former Capitol Theatre movie palace. It was developed by the Uris brothers, who, at the time, claimed to be the largest private real estate developers in New York City. Building the tower demonstrated a confidence in the Times Square neighborhood, which was then in decline and dominated by sex-related businesses.

The 669 ft (204 m) tower that occupies most of the block west of Broadway between West 51st and West 50th Streets has interior space of 2,241,000 sq ft (208,200 m²).

It was originally called the Uris Building for the developers, and the associated Uris Theatre (later renamed the Gershwin Theatre) is one of the largest Broadway houses. A smaller theatre operated by the non-profit Circle in the Square company is also in the space.

After the death of his brother, Harold Uris sold Uris Building Corp, including this building, to the National Kinney Corporation which in 1974 faced with 30 percent vacancy rates took the building into bankruptcy before it was taken over by the Paramount Investment Group.

Paramount renamed the building. Portions of The King of Comedy and Silent Movie were shot there. The Uris Theatre was eventually renamed the Gershwin. The southern of the two sunken plazas on Broadway has a gymnasium and an entrance to the 50th Street subway station (1 and ​2 trains) of the New York City Subway. Between November 1998 and January 2012, the northern one housed Mars 2112, a theme restaurant that catered to tourists.

The name of German financial services company Allianz was recently affixed to the top of the building on all four sides. Other tenants include PIMCO, Warner Music Group, Showtime Networks, Morgan Stanley, and the law firm of Kasowitz Benson Torres.

Text imported from Wikipedia article "Paramount Plaza" and modified on July 23, 2019 according to the CC-BY-SA 4.0 International license.