Study on Factors Influence the Positioning of Commercial Property

Recently，because of the transformation of the economic regulation policy and the strict mortgage regulation policy，many developers is showing the increasing enthusiasm about the commercial property. However, many of them is only developing residential or developing both of them. As a result, it will lead to a lower preliminary planning level and not solid positioning work before the start of many projects. Then they can’t make a rational investment and make their decision scientific. Of course, they can’t accomplish the desired objectives. This paper aims at studying on hot spot in real estate industry that factors influence the positioning of commercial property. It is hoped that it can provide the reference for other researchers.