Seeing and Thinking about Urban Blue–Green Space: Monitoring Public Landscape Preferences Using Bimodal Data

Urban blue–green spaces (UBGSs) are a significant avenue for addressing the worldwide mental health crisis. To effectively optimise landscape design and management for the promotion of health benefits from UBGS, it is crucial to objectively understand public preferences. This paper proposes a method to evaluate public landscape preference from the perspective of seeing and thinking, takes the examples of seven parks around the Dianchi Lake in Kunming, China, and analyses the social media data by using natural language processing technology and image semantic segmentation technology. The conclusions are as follows: (1) The public exhibits significantly high positive sentiments towards various UBGSs, with over 93% of comments expressed positive sentiments. (2) Differences exist in the frequency and perception of landscape features between image and text modalities. Landscape elements related to stability are perceived more in images than in text, while dynamic and experiential elements are perceived more in text than in images. (3) In both modalities, the distinctive landscape features of parks are more frequently perceived and preferred by the public. In the end, the intrinsic links between landscape elements and public sentiment and preferences are discussed, and suggestions for design and management improvements are made to consolidate their health benefits to the public.

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