Involving the industry: Gehry's use of ‘Request for Proposals’ packages

A simple and now standardised method of project description linking architectural ideas to technical requirements enables sub-contractors to develop their proposals around their own proprietary technologies.

Frank O. Gehry and Associates' (FOG/A) sculptural approach to building form is widely known. Their geometrically complex designs and frequently unorthodox use of materials, as in the Guggenheim Museum in Bilbao [1], the Disney Concert Hall in Los Angeles, the Experience Music Center in Seattle, and the Neue Zollhof office complex in Düsseldorf seem to have redefined the idea of what is possible in architecture.