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Investigating Influence of Visual Elements of Arcade Buildings and Streetscapes on Place Identity Using Eye-Tracking and Semantic Differential Methods

Auteur(s): ORCID
ORCID
ORCID


Médium: article de revue
Langue(s): anglais
Publié dans: Buildings, , n. 7, v. 13
Page(s): 1580
DOI: 10.3390/buildings13071580
Abstrait:

This study explored the overall visual elements of arcade buildings and streetscapes from the perspective of tourists and then evaluated their influence on the identity and emotion of places. The scope of the research was to take the arcade building in the port area of Shantou Small Park in Guangdong, China, and apply the eye-tracking experiment method and semantic difference method. This entailed collecting the eye-tracking data of 16 people, implementing 334 questionnaires for evaluation, verifying the correlation between the visual elements and place identity emotions, and then screening out the visual elements that affect place identity through correlation analysis and multiple linear regression analysis. The results show that plaque text morphological richness (p = 0.045 < 0.05, and the regression coefficient B = 0.146), the color brightness of plaque text (p = 0.031 < 0.01, and the regression coefficient B = 0.171), window morphological richness (p = 0.038 < 0.05, and the regression coefficient B = 0.106), window color brilliance (p = 0.047 < 0.01, and regression coefficient B = 0.094), and plant color brilliance (p = 0.029 < 0.05, and the regression coefficient B = 0.154) are five visual element evaluation factors that have a significant correlation with the identity and emotion of places. Although the fineness of architectural decoration is negatively correlated with place identity, it is not obviously significant. The research results provide reference for the visual control design of arcade buildings.

Copyright: © 2023 by the authors; licensee MDPI, Basel, Switzerland.
License:

Cette oeuvre a été publiée sous la license Creative Commons Attribution 4.0 (CC-BY 4.0). Il est autorisé de partager et adapter l'oeuvre tant que l'auteur est crédité et la license est indiquée (avec le lien ci-dessus). Vous devez aussi indiquer si des changements on été fait vis-à-vis de l'original.

  • Informations
    sur cette fiche
  • Reference-ID
    10737418
  • Publié(e) le:
    03.09.2023
  • Modifié(e) le:
    14.09.2023
 
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