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From Focus on Price to the Pyramid of Innovation, Information, Cooperation, Value and Trust: A Success Story of Five Swedish Building Material Manufacturers

Auteur(s):
Médium: article de revue
Langue(s): en 
Publié dans: Australasian Journal of Construction Economics and Building, , n. 2, v. 8
Page(s): 11-22
DOI: 10.5130/ajceb.v8i2.3002
Abstrait:

In the building sector, value for thecustomer, is often regarded as being valuefor money and this, in turn, is achieved bymeans of competitive tendering. However,there are companies that also focus oninnovation as a competitive parameter intheir contribution; hereafter referred to asinnovative companies. Five managingdirectors from innovative companies inSweden were interviewed about howinnovation is dealt with in their respectivecompanies. As well as the importance ofinformation, this study points to twoadditional important factors for innovation,namely cooperation with a carefullychosen partner and the transference ofvalues to the employees. Those innovativecompanies made careful choices and usemeans of information, cooperation, valueand vision to create innovation in order tobuild trust for the company and for itsproducts and services.

License:

Cette oeuvre a été publiée sous la license Creative Commons Attribution 4.0 (CC-BY 4.0). Il est autorisé de partager et adapter l'oeuvre tant que l'auteur est crédité et la license est indiquée (avec le lien ci-dessus). Vous devez aussi indiquer si des changements on été fait vis-à-vis de l'original.

  • Informations
    sur cette fiche
  • Reference-ID
    10338672
  • Publié(e) le:
    05.08.2019
  • Modifié(e) le:
    05.08.2019