The Creative Design of Stone and its International Marketing

Stone, as one kind of traditional construction materials, is widely used in the construction industry. Global stone trade is mainly based on its practical function, therefore its added value is relatively low and the price competition is also very fierce. In fact, due to the inherent characteristics of stone, its added value can be greatly increased by extending its functionality through creative design. Brand marketing based on creative design can also expand its sales territory and sales volume. This paper discusses the methodology of creative design for stone products and some relative interdisciplinary theories, elaborates the enormous market potential of stone products by some examples of creative design.