A Study of Library Window Seat Consumption and Learning Efficiency Based on the ABC Attitude Model and the Proposal of a Library Service Optimization Strategy

The aim of this study is to determine the relationship between occupants’ emotional attitude, decision behavior, and environmental cognition toward window seats and learning efficiency and the mechanism of this relationship in public spaces (represented by academic libraries). Surveys were delivered to the academic library of Shanghai Jiao Tong University. A total of 280 valid face-to-face interview questionnaires was collected and analyzed for correlation and validation of theoretical models. The results show that learning experience, as a mediator of learning efficiency, has a significant impact on the model of occupants’ attitude toward window seat consumption. The impact mechanism was determined, and it indicated that in order to improve the learning efficiency of occupants, indoor re-planning should be carried out to improve the seat satisfaction and occupancy rate. This study introduces the concepts of service design and architectural consumption and constructs an occupant emotional consumption context with the window seat as the consumption product. In addition, it also has guiding value for seat reallocation in public buildings in the COVID-19 era. This theoretical framework provides a direction for the simulation of future construction consumption behavior.

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