The Rhetoric of Fictive Architecture: Copia and Amplificatio in Altichiero Da Zevio's Paintings at the Oratory of St George in Padua

This article examines the relationship between architecture in painting and rhetorical theory, proposing that fictive buildings are often a powerful form of visual rhetoric aiming to entice the viewer and showcase the artist's skill. Illustrating the potential of a rhetorical approach for the interpretation of architecture more widely, the article focuses on Altichiero da Zevio's fresco cycle in the Oratory of St George in Padua (c.1379–84), suggesting that his structurally inventive and intricately decorated architectural settings can be interpreted through the rhetorical tropescopiaandamplificatio. It argues that fourteenth-century Padua was an environment particularly receptive to rhetorical theory, and suggests that viewers would have experienced Altichiero's fictive buildings as a visual equivalent of the persuasive strategies employed in contemporary textual composition. The analysis highlights the rhetorical messages of architectural forms, underscoring the porosity between two and three-dimensional buildings for a more integrated consideration of architecture and its communicative powers.