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Impact of Consumer Preference on the Decision-making of Prefabricated Building Developers

Autor(en):





Medium: Fachartikel
Sprache(n): Englisch
Veröffentlicht in: Journal of Civil Engineering and Management, , n. 3, v. 28
Seite(n): 166-176
DOI: 10.3846/jcem.2022.15777
Abstrakt:

Customers’ preferences for prefabricated building or conventional cast-in-situ building directly affect the decision-making process for strategic selection of building developers. This study utilizes a Hotelling model integrating game theory, including the market share function, product price function, and profit function of duopoly building developers to contribute a new approach to assist decision makers in their selection of developers for their projects. By analyzing different strategy combinations and the income matrix, we obtained the strategy combinations of duopoly building developers and the income matrix strategies, market share, optimal price and maximum profit. Managerial implications were discussed for government and building developers. Finally, we presented the research contribution as well as future research direction.

Structurae kann Ihnen derzeit diese Veröffentlichung nicht im Volltext zur Verfügung stellen. Der Volltext ist beim Verlag erhältlich über die DOI: 10.3846/jcem.2022.15777.
  • Über diese
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  • Reference-ID
    10661372
  • Veröffentlicht am:
    23.03.2022
  • Geändert am:
    23.03.2022
 
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