The cost and value of design

At a time when the architectural profession in the United Kingdom and elsewhere is undergoing considerable change, a clear understanding of the relationship between the services that architects can, and want to, provide and those desired and valued by our clients is vital. The architect's unique skill has been described as that of design. What does that mean today? We may all believe in the value of design but we must be sure that we can afford to offer such services at a realistic cost if we are to stay in business. This paper seeks to discover the linkages between the cost of design and its value.